Market Diagnosis — Data over Instinct
Diagnose the market before spending on marketing.
Abstract
Most hospital marketing spend is committed before the market is understood. This report advocates a data-first diagnosis using HIRA statistics, KOSIS demographic data, National Health Insurance treatment volumes, and competitor density mapping — before a single won of media is deployed.
Data Sources
- HIRA · hira.or.kr
- KOSIS · kosis.kr
- National Health Insurance Service · nhis.or.kr
Diagnostic Framework
1. Market-size sizing (patient volume × specialty × geography). 2. Competitor density mapping. 3. Marketing-saturation score. 4. Foreign-patient inbound potential (for K-Medical). 5. Recommended acquisition-channel mix.